Travis MathewApparel
2.4M impressions in 72 hours.
Player-fronted launch campaign across IG and TikTok, timed with rivalry week. Sellthrough on featured SKU spiked within the weekend.
Impressions
2.4M
Engagement
8.1%
Timeline
72 hrs
For brands
112M+
monthly views of college
football's sharpest audience.
We are an independent college football media network. Fans, athletes, operators, brand leads — concentrated on the channels and the newsletter that we own.
If that audience is your audience, we should talk.
Start a conversationThe math
Where the 112M lives.
Monthly averages across owned channels. Updated each quarter. Numbers shared in detail with signed partners.
Instagram
420K followers
@collegefootball
Grid, Reels, Stories
TikTok
280K followers
@atcollegefootball
Daily short-form
X / Twitter
180K followers
@fb_Universe
Reactive + breaking
YouTube
90K subscribers
@cfbuniversity
Long-form features
Newsletter
47K subscribers
The Letter
Weekly Monday send
Brands we've built for
Selected work
What good looks like.
KalshiFintech
A category explainer that converted.
Three-piece content arc (long-form video, newsletter feature, IG carousel) turning prediction markets into a CFB audience they could actually talk to.
Views
1.8M
Newsletter clicks
11.3K
Signups
Private
G.O.A.T. FuelBeverage
An always-on, all-season play.
Weekly integrations into our content calendar tied to in-game moments. On-brand without ever feeling like an ad read.
Posts
42
Completion
92%
Season lift
Private
How we work together
Four ways in.
Strategy, creative, production, compliance and distribution all live under one roof. You brief. We build.
Always-on content
Weekly integrations across IG, TikTok, X and YouTube that ride the season's biggest moments.
Campaign activations
Single-story, multi-channel pushes built around a launch, a product drop, or a rivalry week.
Newsletter sponsorship
Native ad slots read by 47K CFB insiders, athletes, and operators. Limited weekly inventory.
Athlete collabs
Roster-wide or targeted player partnerships with compliance, creative and production handled end to end.
Work with us
Tell us about your brand.
We respond to every serious inquiry within two business days.